Rowntree Media developed this ecommerce WordPress site for Italian chef and cookery writer Valentina Harris. Valentina wanted to promote her Italian and French cookery breaks and her masterclasses and appearances at third-party cookery events more effectively, and to reach new audiences and to be able to update and manage the new website themselves. She had several websites that were built on outdated platforms and diluted her web presence.
We decided that there would be one website, a portal to display Valentina’s range of holiday products, her events and her books.
Lloyd Clater designed the smart new logo and developed brand colours. The green and purple combination is fresh and friendly – reflecting Valentina’s vibrant personality – and fonts and clear. The green ‘V’ roundel is used as the favicon.
The site was built using the Genesis framework and the premium theme Daily Dish Pro, which orders the data neatly and has a format for recipes.
The widgetised home page allows a hierarchy of content and additional widgets on internal pages ensure that content is displayed throughout the site, aiding navigation and engagement.